This format is convenient to use because it has a good ratio of compression and quality, which is very important for many internet users. Using the MOV format as the main Quicktime player format has given it great popularity among Mac and Windows users and at the moment almost all popular video programs support the MOV extension. Tracks are supported in a hierarchical data structure consisting of objects called atoms. Each track contains a digital media stream or a link to the data for the media stream (which is located in another file). This file format is a media container that can contain several types of files, such as video, audio, and text (for example, for subtitles). The MOV format was developed by Apple for storing the video in a patented compression mode.
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